Management of Change pt 6 – Communicate the Vision
Last week, we continued our overview of ‘Kotter’s 8 Step Process for Leading Change’. As an overlay to a Strategic Planning Process, these steps can be highly effective, and can take place concurrently, depending on the nature of the programme. We are now moving onto the first step in ‘Engaging and Enabling The Whole Organisation’ which Kotter describes as: Step 4 – ‘Communicate The Vision for Buy-In’ Irrespective of who defined the change vision the need to communicate it is a critical next step in engaging and enrolling people at all levels and in all areas across the organisation. Unfortunately, many leaders outsource communications to the ‘comms person’ or ‘comms team’ and then wonder why people ‘don’t get it’. Ownership of the communication process by the leaders is vital. Devote…